It’s time to begin advertising your big idea or concept and you’re going to start with a well designed website for your new business.
What is Lead Capturing?
Capturing leads is the process of pointing prospects in the right direction to get more information on what they are looking for, often referred to as your sales funnel. On the Internet when website visitors opt in, request info, sign-up for newsletters or make product purchases you can easily measure these actions with web analytics. When an interested prospect wants to find out more information your lead management system comes into play.
This is often referred to as automated follow-up sequences or sequential responders. Good content- writers and a well planned strategy will determine your fate through auto responders.
Create Your Lead Capture System
The Irresistible Offer
Creating your lead capture system is not as tough as some people think it is. That’s usually what is the difference between poor and good lead generation. The simple elements to online lead generation are as follows…
- Create an irresistible offer
- Formulate traffic strategy
- Design creative material and media
- Develop website landing pages, thank you pages and up sell pages (optional)
- Drive targeted traffic through all marketing channels to website landing pages
- Measure, analyze and interpret conversion data to improve lead generation
Connect to Your Prospects
The most common and effective way of lead capture is by asking basic information to begin with. The conversion rule of thumb to use is “the more you ask, the lower the conversion rate”. So in the beginning of this new relationship all you really need to know is the e-mail address, name and perhaps the phone number. Consider this a lead and your seed to the beginning of a great new long-term relationship. Your lead management system database can always grow as your relationship grows. Lifetime relationships with customers are the goal of many businesses and it doesn’t usually happen overnight – but it can. We must first earn the trust of our valuable new client.
The Entire Lead Management Process
Once the lead has been collected the process is not complete. The most important part of the lead generation process is closing the deal. You may have a free offer or a product purchase as your campaign goal to collect a lead. It does not matter what the goal is, measurement of the almighty conversion is most critical. Analytics software will explain where the friction points are in your lead management process, allowing your process to be more slippery and provide a stronger sell through (conversion).
Auto-Email System Delivery
This is often referred to as automated follow-up sequences or sequential responders. Good content- writers and a well planned strategy will determine your fate through auto responders. In my view, your follow-up sequences are just as the important (if not more) than the method you used to get your prospect to this point. Remember, each new sign up is a potential lifetime relationship. Each automated response made by the lead generation system should always provide a simple method to make direct contact with support staff (phone, e-mail or live support).
Complete the Lead Management Process
I’m about to reveal a secret that works again & again in the lead management. Make direct contact with every new customer you have. You can do this a number of different ways …
- Make a friendly telephone call to ensure complete satisfaction
- Send a short video thanking them for their patronage
- Provide think you e-mail acknowledgement
- Consistent drip marketing campaigns
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